網路行銷讓企業搭上成長的高速公路 (撰文=楊峻雄)轉載數位時代

企業運用傳統通路來做品牌推廣及產品銷售的成本越來越高,而效益卻不斷在降低。特別對中小企業而言,在資金及人才都不足的情況下,這條路更是寸步難行。 

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最困難的網路藝術:流量   (數位時代轉載)

其實流量的導入是一門藝術,也是網路行銷中最大的挑戰。不只是小商家,就算大如YahooGoogle或者國際知名品牌,每天也是要面對導入流量的難題,而且在打任何網路廣告時,無論再怎麼有經驗的經營業者,也無法百分之百肯定這個廣告是否能達到預期的效果。所以我常常說流量就像女人心,鮮花、巧克力、名牌服飾或者甜言蜜語,也無法確定她會愛上你!

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品牌行銷的社會效益

對有些商品來說,品牌聲譽帶給消費者的經濟效益有限,因此,消費者並不願為這類產品的聲譽付出額外的代價。但是,廠商為何還願意進行大規模的品牌投資?又將如何回收其投資?

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網路書店的便利、維運以及風險  博庫數碼科技股份有限公司總經理/薛良凱

 

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就是要不平凡—品牌行銷  網路自由撰稿作家/陳詩怡

 

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品牌(Brand)在消費者心目中樹立起獨特的形象,代表著某種已知熟悉、值得信賴,甚至帶來驚喜的產品或服務組合。

成功品牌能夠主導單一產業,延伸至其他產業,甚至跨越國籍、年齡、族裔的限制,讓不同的消費者齊心認同。

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A Leading and Professional Steel Ball Manufacturer

Tan Kong is a  well-reputation and professional manufacturer of steel balls products , which possess most advanced production line such as carbon steel ball, chrome steel ball and stainless steel ball. For our current business, production facilities and process is almost the same from companies to companies, at home and abroad. What the difference is that our company provide full range of products, large capacity with high yield rate and stable quality. To achieve high precision and high manufacturing effectiveness, the company has been making breakthrough on production process and technical skills since we are beginning the business.

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What is Geosynthetic,Geotextiles, Geogrids ?

Geosynthetics is the term used to describe a range of generally polymeric products used to solve civil engineering problems. The term is generally regarded to encompass six main product categories: geotextiles, geogrids, geonets, geomembranes, geosynthetic clay liners, geofoam and geocomposites. The polymeric nature of the products make them suitable for use in the ground where high levels of durability are required. Properly formulated, however, they can also be used in exposed applications. Geosynthetics are available in a wide range of forms and materials, each to suit a slightly different end use. These products have a wide range of applications and are currently used in many civil, geotechnical, transportation, geoenvironmental, hydraulic, and private development applications including roads, airfields, railroads, embankments, retaining structures, reservoirs, canals, dams, erosion control, landfill liners, landfill covers, mining, aquaculture and agriculture.

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根據 eMarketer 研究顯示,受全球經濟日益惡化影響,各企業努力縮減開支,網路廣告商為爭取日益增加的網路使用者,將朝拓展少數族群市場及找出特殊有趣的網站方向努力,為網路廣告找出長尾新戰場,才能發揮行銷的效益,受廣告主青睞。

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根據 Rackspace最新的調查發現,有許多英國高級行銷人員,明年打算花費一半以上的預算在網路行銷上。受訪的 130位來自不同行業的行銷人員,包括金融服務部門,有 61 %表示明年最大的花費,將安排在網路活動上,傳統的行銷支出將被刪減。有 92 %的受訪者認為,社群媒體是最有效的行銷管道,然而,它卻可能無法分到太多的預算。

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